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Brand Promotion via SMO, A Need of Digital Era

  by Eonian
|   29-Nov-17


SMO stands for Social Media Optimization. This process is used to make the content of website strong and attractive, so it can grab the attention of the targeted audience on a social media platform. The targeted audience remains for a longer period. SMO generally helps to create the product awareness to the audiences. SMO is somewhat similar to SEO (Search Engine Optimization). This technique is used to increase the ranking of the webpage and also to improve the web traffic. SMO covers various social networking sites, such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+, Tumblr, Blogging Sites, etc.


These days attracting the audience by the means of social platform have become the trend. People invest approximately 30% of their time per day on the social sites. So it becomes easier to build a great traffic on the social sites.

These days we come across various companies offering SMO tools to enhance the social appearance of the website. If web traffic will increase ultimately it will result in an increase in the sales of the business is dealing with. To make a good reputation in the competitive world, the website should have a healthy rank among its competitors. To make handsome amount of profit in business the company has to enhance its SMO and improve the online visibility.

The tools used in social media optimization are photo sharing, video sharing and social networking and by using these tools your website will be made familiar to the audience and encourage them to visit your website, therefore the web traffic will increase. These tools if used effectively and efficiently will result in capturing a great audience.

Social Media helps to create a unique identity of a website enhancing its brand name and helps in promoting the product/services. It provides social exposure and helps in the further SEO of the website. With the help of this tool one can create awareness among the internet users about the company and also about the products and services offered by the company.

The ranking of the website increases with the increase in web traffic. SMO revolves around the social networks and it helps in the growth of the business. Not only Facebook or Twitter or any other social site but blogs and forums also have a major role in building a brand for the company.

Working with SMO helps to strengthen the brand name and generate leads as well as increase sales. Optimizing the social media helps in the Brand Promotion and builds a good relationship and trust for the business, and helps to connect the larger audience. As the healthy brand name will result in goodwill and the loyal audience will recommend others about the business one is dealing in, and in this way one can target a huge number of audience.

SMO will also let one face the negative and positive comments both. Appreciate both categories of comments. Considering the negative comment will help to improve on the flaws. Negative feedback also helps in building brand name.

If one is looking for an effective and perfect tool for brand promotion and brand building then one may opt for the services of social media optimization. This tool not only helps to promote the brand over the internet but also helps to develop a healthy business relationship with the potential customers.


With '12+ years of expertise in Design & Branding. He is excelled in his forte and possess 'Master Degree in Design' from MGU and has done 'Digital Marketing' from DSIM. He has been with organizations like Zee, IBN-7, CNN-IBN, India News & his last stint was with NewsX for 5 consecutive year where he was a 'Head of Design' before commencing this venture called 'EONIAN'. Where we cater the Design & Brand Promotion Services. Apart from the work forte he handles, He is also a Flute player and Candid Photographer.