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IMPORTANCE OF A STRONG CORPORATE IDENTITY FOR A BUSINESS

  by Eonian
|   22-Nov-16

01-11

What exactly is a Corporate Identity?

Most of the business owners believe that a corporate identity is simply having recognisable logo that only represents the quality & values of their business organisation whereas a strong Corporate Identity helps every organisation in conveying its personality & values. The Corporate Identity of your business is most important & powerful tool for your business to grow in this competitive market & drop a good & positive impact of your company on your customer’s mind. It helps in the recognition of the organisation’s identity without your presence; it helps in describing your business services & your quality work as well. It may include your logo, brochure, website & the business cards etc. The Corporate Identity of your business is the key tool which represents your business in the market among various different competitors.

Basically, corporate & brand identities are an expression & reflection of an organisation’s culture, character, personality & its products & services. A strong & effective Corporate Identity helps your business to survive in the market for a long run.

 

Importance of Corporate Identity:

 

A strong Corporate Identity is essential for every business organisation as it helps in the interaction of the customers & the company. Customers usually get a great help in understanding the business with the help of its Corporate Identity. It includes the several supporting devices, such as the company letterhead, business cards, website etc. It creates a single & clear visual identity for an organisation. A number of Start-Up companies ignore the advice of building or developing a strong & effective Corporate Identity for their business as they think it just as the logo only.

The Benefits of Corporate Identity:

A strong & effective Corporate Identity helps an organisation in attaining its business goals & in many other ways as well.

Let’s discuss some of the benefits of Corporate Identity:

A strong & effective Corporate Identity helps an organisation in attaining its business goals & in many other ways as well.

Let’s discuss some of the benefits of Corporate Identity:

Differentiation and Visibility:

Logo is the most visible aspect of the Corporate Identity of a business. Thus, a good logo differentiates your organization from the competition & provides the highest visibility. Logo is the bran promise to your customers from your side to provide the best possible services with the highest quality. It leads to the differentiation of the brand image in the marketplace which can increase the sales rate..

Ease of Identification:

The newly formed companies usually focus on the long term establishment of their business but they do not focus on the ease of identification of their organization. Any company gets easily identified by developing a strong Corporate Identity. It can help any of the organization to build a separate image of their business organization. The company can now get separately identified by its Strong Corporate Identity which sets the minds of the customers about your business organization.

Image and Reputation

Your company’s image & reputation is also an important component for the growth of your company. You have to provide the quality services to your clients exactly as you have shown under your Corporate Identity. The image & reputation of your company depends on the quality of services your provided & the quality of the services is depend on the way of your working activities, strategy & marketing plans.

Ownership and Control

Your company’s Corporate Identity helps you in increasing the ownership & control as well. As the customers now aware about your business & its services, they can understand your ownership criteria’s & control on your organization. You must be updated regularly about the changing criteria’s, corporations should also be able to integrate the new messages to accommodate the changing times & new messages.

With '12+ years of expertise in Design & Branding. He is excelled in his forte and possess 'Master Degree in Design' from MGU and has done 'Digital Marketing' from DSIM. He has been with organizations like Zee, IBN-7, CNN-IBN, India News & his last stint was with NewsX for 5 consecutive year where he was a 'Head of Design' before commencing this venture called 'EONIAN'. Where we cater the Design & Brand Promotion Services. Apart from the work forte he handles, He is also a Flute player and Candid Photographer.